Privacy Policy

Last updated: 16 July 2026

This Privacy Policy explains how Avertis Group Limited ("Avertis", "we", "us", or "our") collects, uses, and protects your personal information when you visit www.avertis.ai.

1. Who We Are

Avertis Group Limited is a UK-registered company providing AI-powered maintenance and predictive solutions for industrial operations.

If you have any questions about this policy, please contact:
📧 joshua.crawford@avertis.ai

2. What Information We Collect

Information You Provide

Name
Email address
Company name
Message content

This information is collected when you:

Submit a contact form
Book a demo
Contact us directly via email

Automatically Collected Information

If you accept analytics and marketing cookies, we and our service providers may collect information such as:

IP address and approximate location
Browser and operating-system information
Device type and screen size
Pages visited and links selected
Time spent on pages
Referral source and campaign information
Interaction information, such as scrolling and navigation
Company or business information associated with a visitor, where available

We do not intentionally use these technologies to collect sensitive personal information through the website.

3. How We Use Your Information

We use personal information to:

Respond to enquiries
Schedule and conduct product demonstrations
Provide information about Avertis products and services
Improve website performance and user experience
Measure website traffic and engagement
Understand which businesses may be interested in Avertis
Analyse marketing effectiveness where consent has been provided
Protect the security and integrity of our website

We do not sell personal data to third parties.

4. Legal Basis for Processing (UK GDPR)

We process personal data under the following lawful bases:

Consent — for analytics and marketing cookies
Legitimate Interest — to respond to enquiries and operate our website
Contractual Necessity — where processing is required to provide requested services

5. Cookies and Tracking Technologies

We use essential local storage and similar technologies to remember your cookie preference and support the operation of the website.

With your consent, we may also use analytics and marketing technologies supplied by Google Analytics, Microsoft Clarity and Leadsy.

These services may collect information about your device, browser, approximate location, referral source, pages visited and interactions with the website. Leadsy may also use this information to help identify business interest in Avertis.

Optional analytics and marketing technologies are not loaded unless you select "Accept" on our cookie banner.

You may reject these technologies or withdraw your consent at any time by clicking "Cookie settings" in the website footer.

6. Third-Party Services

We use selected third-party providers to operate our website and business:

Microsoft — email services, meeting bookings and Microsoft Clarity website analytics.
Microsoft Azure — website, application and infrastructure hosting.
Google Analytics — website traffic and engagement analytics, where consent has been provided.
Leadsy — website visitor and business-interest analytics, where consent has been provided.

These providers may process information on our behalf and in accordance with their own privacy notices. Some providers may process information outside the United Kingdom. Where required, we take appropriate steps to protect personal information transferred internationally.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

Respond to enquiries and manage prospective customer relationships
Provide demonstrations and requested services
Maintain appropriate business and financial records
Resolve disputes and protect our legal rights
Comply with legal, regulatory and contractual obligations

Retention periods may vary depending on the nature of the information and our legal or business requirements.

8. Your Rights

Depending on the circumstances, UK data-protection law gives you the right to:

Request access to your personal information
Request correction of inaccurate or incomplete information
Request deletion of your personal information
Request restriction of processing
Object to processing based on legitimate interests
Withdraw consent at any time
Request transfer of information where applicable
Complain to the Information Commissioner's Office

To exercise your rights, email: joshua.crawford@avertis.ai

9. Data Security

We implement appropriate technical and organisational safeguards to protect personal data from unauthorised access, disclosure, alteration, or destruction.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date.