Privacy Policy

Last updated: 27 May 2026

This Privacy Policy explains how Avertis Group Limited ("Avertis", "we", "us", or "our") collects, uses, and protects your personal information when you visit www.avertis.ai.

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1. Who We Are

Avertis Group Limited is a UK-registered company providing AI-powered maintenance and predictive solutions for industrial operations.

If you have any questions about this policy, please contact:
📧 joshua.crawford@avertis.ai

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2. What Information We Collect

Information You Provide

• Name
• Email address
• Company name
• Message content

This information is collected when you:

• Submit a contact form
• Book a demo
• Contact us directly via email

Automatically Collected Information

If you accept analytics cookies, we may collect:

• IP address (anonymised where possible)
• Browser type
• Device type
• Pages visited
• Time spent on pages
• Referral source

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3. How We Use Your Information

We use your information to:

• Respond to enquiries
• Schedule and conduct product demonstrations
• Improve website performance and user experience
• Analyse marketing effectiveness (if cookies are accepted)

We do not sell personal data to third parties.

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4. Legal Basis for Processing (UK GDPR)

We process personal data under the following lawful bases:

• Consent — for analytics and marketing cookies
• Legitimate Interest — to respond to enquiries and operate our website
• Contractual Necessity — where processing is required to provide requested services

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5. Cookies & Tracking

We may use cookies and similar technologies to help the website function, understand website performance, and improve the user experience.

Analytics or marketing cookies are only used where you have provided consent through our cookie banner.

You may withdraw or change your cookie preferences at any time by clicking "Cookie settings" in the footer.

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6. Third-Party Services

We use the following trusted providers:

• Microsoft — email services and meeting bookings
• Azure — hosting infrastructure
• Google Analytics — website analytics, where consent has been provided

These providers may process data in accordance with their own privacy policies.

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7. Data Retention

We retain personal information only as long as necessary to:

• Respond to enquiries
• Maintain business records
• Comply with legal obligations

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8. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction
• Request deletion
• Restrict processing
• Object to processing
• Withdraw consent

To exercise these rights, please email: joshua.crawford@avertis.ai

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9. Data Security

We implement appropriate technical and organisational safeguards to protect personal data from unauthorised access, disclosure, alteration, or destruction.

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10. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date.